About

Hans van der Zande.

Fractional CFO and consultant. Helps scale-ups, SMEs and private-equity portfolio companies grow: with numbers, structure and execution.

Who I am

Entrepreneurial CFO and consultant with experience at scale-ups and private-equity-owned companies. After a career in Big-4 consultancy and CFO roles at fast-growing organisations, I founded Start 2 Scale to help companies grow sustainably.

I believe in the power of focus, insight and structure to drive growth and keep it manageable. Graduate in business economics and Register Controller (RC).

My approach

Strategic and analytical, but also practical and people-oriented. I help management teams bring direction and rhythm to their growth, and offer support that goes beyond advice: from strategy to execution.

The project approach depends on the question and what is needed, with the aim that the people in the company own the outcomes and can keep building on them. I usually work closely with founders, management teams and investors to reach results everyone backs.

Who I work for

  • Founders and scale-ups that want to professionalise
  • CFOs looking for temporary reinforcement or fresh insight
  • Private equity firms that want to accelerate value creation in portfolio companies

Experience

Projects and roles.

Anonymised by client name: sectors, role, period and the topics I worked on.

Project CFO at a surf & snow vacations tour operator
Dec 2025 – Apr 2026
Management reporting · Cash forecasting · Budgeting
CFO / Interim CEO in secondary education
Sep 2023 – Aug 2025
Scaling Up · Business plan · Cost reduction & restructuring · M&A
Fractional CFO at an AI health tech company
Jun 2021 – Aug 2023
Scaling Up · Management reporting · Integration & restructuring · Funding & M&A
Fractional CFO at an edu tech company
Mar 2020 – May 2022
Scaling Up · Management reporting · Forecasting · Cash management · Funding
Fractional CFO at a media app
Mar 2020 – Feb 2022
Management reporting · Business planning · Finance process optimisation
CFO at a multi-channel jewellery company
Mar 2018 – Mar 2020
Scaling Up · Management reporting · Forecasting · Finance process optimisation · Funding
Manager Business Control at a multi-channel fashion company
Jun 2012 – May 2018
Management reporting · Forecasting · Financial modelling · Refinancing · Business plan
Manager at a Big-4 consultancy
Sep 2006 – Jun 2012
Management reporting · Financial modelling · Restructuring · Cash & working capital · Finance process optimisation (incl. 9 months London UK Cash & Working Capital team)

Personal note

A modern CFO.

Builds with Claude, MCP servers and Next.js himself, and therefore knows what does and doesn't work technically. Pragmatic, analytical, people-oriented.

For the separate AI proposition: start2scale.ai.

Want to talk about your situation?

30 minutes to see whether it fits, and what the first step would be.