Start 2 Scale · CFO Consulting
CFO services for scale-ups and SMEs that want to actively and efficiently steer on numbers.
I help founders, management teams and investors bring direction and rhythm to growth: from strategy and business plan to reporting, cash flow and the finance organisation itself.
The full finance function
From financing and strategy to payments and invoices.
One point of contact for the entire finance function: from financing, strategy and business plan to day-to-day payments, invoices and reporting. Not loose advice, but a grip on the complete picture. So you steer actively on numbers instead of clearing up surprises afterwards.
Services
How can I help?
Assessment
from €2,500 · 1–2 weeksFor CFOs and owner-directors who don't know where to start. A scan of the current finance function, top-3 improvement areas, a 90-day roadmap.
- Stack and process review
- Top-3 priorities with business case
- Concrete 90-day roadmap
Sprint
from €15,000 · 4–6 weeksTackle one concrete pain: reporting, cash flow, business plan, cost reduction. Fixed scope, fixed price, alongside your team.
- Working result in production
- Documentation and handover
- Your own team involved from day 1
Fractional CFO
retainer · 1–3 days/weekFor scale-ups that want structural CFO-level support: steering on growth, cash flow, board prep and investor readiness, without hiring a full-time CFO.
- Strategic sparring partner for founders/MT
- Board and investor reporting
- Building your own finance organisation
AI for finance
separate proposition · start2scale.aiMaking AI productive in finance: not advising but building. A stack of agents for close, reporting, receivables and cash flow.
- AI assessment of your finance stack
- Implementation sprint to production
- Embedded backbone on your own infra
Topics
Three pillars for growth.
Drive Growth
Strategy & business plan
Is the strategy clear and translated into a concrete business plan for success?
Provide Insight
Steering on numbers
Is there enough funding to grow and are you on track to hit your goals?
Improve Efficiency
Scalable foundation
Are you spending resources where they add the most value, and can your financial processes handle the growth?

About
Hans van der Zande.
Entrepreneurial CFO and consultant with 15 years of experience in management consulting and CFO roles at scale-ups and private-equity portfolio companies. Background at a Big-4 firm; graduate in business economics and Register Controller (RC).
Strategic and analytical, but also practical and people-oriented. Works from Amsterdam for scale-ups across the Netherlands.
Want to talk about your situation?
A first call takes 30 minutes. No pitch, just concrete ideas you can move forward with.